Disney on Friday announced distribution plans for the hotly anticipated live action remake of “Mulan,” saying the VOD release will be available to Disney+ subscribers as an in-app purchase.
According to a Disney+ webpage, “Mulan” will be available from Sept. 4 as an in-app purchase on Apple, Roku and Google platforms. The film is also set to go up for purchase through Disney’s website.
Disney+ subscribers are slated to get access to the film following its September premiere, though a streaming date has not been announced.
The move comes amid controversy surrounding app store fees implemented by Apple and Google, each of which faces lawsuits from developers for taking a slice of in-app transactions. By making “Mulan” available as an in-app Disney+ “premium” purchase, Disney subjects its film to app store fees, which in Apple’s case is 30%.
“We thought we would give it a try, to try to recapture some of that investment that we’ve got,” said Bob Chapek, CEO of The Walt Disney Company. Chapek characterized the “one-off” strategy as a “a chance to learn,” Deadline reports.